General Findings, Film Piracy
Commons Legislative Committe
According to CMPDA evidence recently tendered to the House of Commons Legislative Committee, film piracy caused an overall fiscal loss (gross output sales) of $1.8B across the entire Canadian economy between Q3 2009 – Q4 2010. Of this, CMPDA estimates $895M represents direct consumer spending losses to the film industry.
During the same period 12,600 full-time jobs were lost in Canada with film piracy relating to the loss of approximately 4,900 full-time jobs foregone directly by the movie industry and its retailers.
50% of Illegal Downloads can be Prevented
Nearly 50% of all people consuming pirated movies claim they would have paid to view the movie via an official channel had the unofficial channel not been available.
In volume terms, downloading and streaming films is the most prolific form of piracy, with particularly high levels of activity amongst males aged 18-24 years.
23% of Web Traffic Targets Illegally Shared Properties
Across all areas of the global internet, 23.76% of user traffic is estimated to involve infringing content. Bit Torrent traffic is estimated to account for 17.9% of ALL internet traffic. Nearly two thirds of this traffic is estimated to be non-pornographic copyright protected content such as films, television episodes, music, computer games, and software.
Downloads from cyber-locker sites are estimated to account for 7% of all internet traffic (73.2% representing illegal downloads of copyright protected content).
Video streaming continues to represent the largest growth area of the internet and is believed to account for nearly 25% of all internet traffic with 5.3% of this traffic accessing illegally streamed video content.
Dowloaders Target Film
Other P2P and file sharing networks (eDonkey, Gnutella, Usenet, etc.) represent 5.8% of all internet traffic with 86.4% of users sharing copyright protected content.
A December 2010 analysis of the Top 10,000 swarms connected to the Public BitTorrent tracker identified 35.2% of the user base attempted acquisition of pirated movies. This is by far the single most high interest content sought out for download over the global internet platform. Interestingly, the second largest user base identified during this analysis isolated 12.7% of connected users attempting acquisition of television content.
Within the Top 10,000 swarms, pirated film content was identified as the content type having the largest number of seeds and download activity indicating strong demand and equally strong supply.
Canipre's reports include a breakout of connection data to our monitoring technology. The connection data is geographically profiled by country then further profiled by region, city centre and ISP. See reporting services or contact Canipre for further information.
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